SMFs New Best Friend
April 8th, 2009 | by Mobile Data Group |Single mobile females (SMFs) - young single women who have cell phones - assign to their mobile devices an important role in relationships and dating, organizing their lives, and in fashion.
Survey Findings show:
* More than two-thirds of women (73%) of women have ditched traditional, paper address books for their cell phones to keep track of contacts.
* The average number of cell phone contacts is 63.
* Almost one-third of respondents said they can tell a good amount about a person by the type of cell phone they have (32%).
* Some 12% of females surveyed said that they would be less likely to date someone if they had a big and bulky cell phone.
* Nearly three-quarters of females surveyed look at their cell phone, rather than their watch, to get the time (74%).
* More than one out of three SMFs have had a friend call them to interrupt a date (34%).
* A whopping 70% said they have snooped on their significant other’s cell phone - for example, by looking through text messages or picking up their phone to see who is calling.
* Single mobile females use cell phones to avoid calls: 40% have faked technical difficulties to avoid someone they were not interested in dating.
* Nearly four out of ten (39%) single women have suffered from “text shame:” sending a text message and then waking up the next morning realizing that they said something they shouldn’t have.
* Nearly half of survey respondents prefer to flirt with someone they are interested in via text message when they are away from them (48%).
* More than 10% of females surveyed say the “three day rule” - waiting to call someone until three days after a first date - only applies to calling, and one can send a text message to someone before day three (13%).
* 78% of females surveyed prefer to give their cell phone number to someone they are attracted to.